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Expertise
Our Value Domains
At AMPLIFI, we see knowledge and communication as two sides of the same coin. Domains of knowledge are meaningless (without context) without a practitioner community to transform that knowledge into value. Similarly, communication strategies are worthless (without value) unless they resonate meaningfully with an informed and knowledgeable community of practice.
AMPLIFI combines the following domains in working with clients to craft communications initiatives related to knowledge branding, human capital, knowledge management, knowledge retention, organizational storytelling, executive coaching, education and e-learning, among others.
Strategy – A good knowledge-based strategy helps your communities of practice to create value and enact initiatives that lead to greater sharing of existing knowledge and the generation of new knowledge. Raising your enterprise intelligence depends on a delicate balance of this interplay. Creating value means connecting knowledge to enterprise objectives. Your knowledge strategy needs to allow for the sharing and generation of knowledge within and among your communities of practice.
Digital Media – Most knowledge management approaches rely on the notion that knowledge should be “stored” in a “repository” for later “search and retrieval.” This mindset ignores the fact that knowledge is useless unless it is communicated to others in a compelling and convincing way. Understanding your knowledge media means asking two related questions: 1) what mediums can we use to share knowledge effectively? 2) Who are the storytellers in the organization who can effectively act as journalists, editors, producers and publishers of vital knowledge?
Communities of Practice – Your communities of practice are the knowledge structures of your organization. They exist within and across organizations. In contrast, an organization is a community of purpose. From a knowledge perspective, organizations exist to create value by bridging communities and aligning talent with the knowledge strategy of your enterprise. By building your social capital through knowledge sharing, and linking it to value creation, the people in your communities of practice find meaning in their work and turn their passion into performance.
Organizational Storytelling – In many ways, stories are your knowledge. What you do, why you do it, and the value you create depends on telling yourself and others a meaningful story. The talent in your communities of practice are constantly sharing stories of what works: best practices, lessons learned, creative solutions, and the cultural narratives that give meaning to their work. The informal and tacit knowledge shared around water-coolers does not “scale” very well when technology is applied to it. Evoking and eliciting stories is essential to any enterprise that is serious about crafting an effective knowledge strategy: one that depends not so much on technology as it does on people, intangible assets, and the social capital people create and rely upon when deciding what to do next.
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