Find and amplify your voice though:

• Leadership Maturity
• Digital Storytelling
• Knowledge Branding

Since 1999, AMPLIFI has been reaching people. Led by Michael D. Kull, Ph.D., AMPLIFI works with individuals and organizations to create coherent and compelling expressions of experience and expertise.

One result is a knowledge brand. A brand is given life and context through digital storytelling and by communicating one's wisdom and value narratives.

Our approaches integrate progressive ideas about leadership and organization with original methods and some of the latest creative media technologies.

We have worked with organizations large and small, public and private, with notable individuals and with those wishing to make a greater difference in their lives and the lives of the people they serve.

AMPLIFI delivers expertise and results to connect you with the people who matter most.

Tell Your Story. Amplifi Your Voice.

FAQ's

What is "digital storytelling?"

Individuals tell and enact stories that form a community’s collective knowledge. That knowledge affects how the community interprets its shared experiences. People, sharing stories, create the context for leadership and organization, meaning and action.

Traditionally, stories are told around the water-cooler or coffee-maker, at business lunches and happy-hours, the campfire and the tribal circle, and is as old as human history. Digital media technology and the web now allow us to "scale the water cooler" up to share stories across organizations, society, and the the world.

Simply sharing digital stories is not enough: they must also be crafted and categorized thematically for knowledge and wisdom to be easily accessable and applied. In many ways, digital storytelling represents a movement in away from "big media" storytelling to digital journalism and related trends whereby the individuals closest to a story become its voice. The blogging phenomenon is a good example of this trend. Citizen journalism is another. These represent a growing movement toward more knowledge-rich social and learning environments; these will demand different theories, practices, skills and tools for individuals and organizations to thrive.